Craft Methods Limited, a subsidiary of Zenco Group Limited, is set to commence a nationwide consumer activation campaign on October 5, 2026, introducing its new Zanzee Tequila Flavoured Liqueur while driving renewed consumer engagement for D’General Alcohol Bitters.
The campaign will take the two brands closer to consumers across the nation, creating opportunities for product discovery, sampling, entertainment and meaningful brand engagement as the activation rolls out across different markets.
Anchored by the brand message “Everyone is a General. Taste with Prestige,” the activation will feature product experiences, music, games, giveaways, influencer engagements and retail activations designed to bring consumers closer to the brands. 
DR. EMEKA USHI
General Manager, Craft Methods Limited
“This activation marks another significant milestone for Craft Methods Limited as we introduce Zanzee Tequila Flavoured Liqueur to consumers while creating renewed visibility and engagement for D’General Alcohol Bitters. We are taking our brands beyond traditional communication and creating opportunities for consumers to experience them directly. With Zanzee, we are introducing a new addition to our portfolio, while D’General Alcohol Bitters continues to build on its presence in the market. Across the different markets covered by the campaign, our objective is to create memorable brand experiences and strengthen our connection with consumers.”
The nationwide activation forms part of Craft Methods Limited’s broader strategy to strengthen its presence in the alcoholic beverage market through consumer-led engagement, experiential marketing and increased retail visibility.
Beginning in Lagos on October 5, 2026, the activation will roll out progressively across markets in the South-South, South-West, South-East and Northern/Middle Belt regions, bringing the brands closer to consumers and trade partners throughout the campaign period.
INTRODUCING ZANZEE TEQUILA FLAVOURED LIQUEUR
Zanzee Tequila Flavoured Liqueur is a new addition to the alcoholic beverage portfolio of Craft Methods Limited
and will be introduced to Nigerian consumers through the nationwide activation. The campaign will provide
opportunities for consumers to discover the product through curated brand experiences, product sampling and
consumer engagement at selected activation locations.
RENEWING ENGAGEMENT FOR D’GENERAL ALCOHOL BITTERS
D’General Alcohol Bitters is an established alcoholic beverage brand from Craft Methods Limited and will receive
renewed consumer and retail engagement as part of the 2026 nationwide activation. The campaign will create
opportunities for existing consumers to reconnect with the brand while expanding its visibility across new markets and
consumer touchpoints.
RESPONSIBLE MARKETING
Craft Methods Limited is committed to responsible marketing and consumer engagement. Participation in
alcohol-related product sampling and promotional activities will be strictly limited to persons aged 18 years and
above, with age verification conducted at points of engagement.
ABOUT CRAFT METHODS LIMITED
Craft Methods Limited is a subsidiary of Zenco Group Limited, with interests in the development, marketing and
distribution of consumer products across selected FMCG categories. Its portfolio includes products across personal
care and alcoholic beverage categories, including Mario & Juliet Wipes, D’General Alcohol Bitters and Zanzee Tequila
Flavoured Liqueur. Through its growing portfolio and market activation initiatives, Craft Methods Limited is focused
on delivering products and consumer experiences that create relevance, quality and lasting brand value.
ABOUT ZENCO GROUP LIMITED
Zenco Group Limited is a diversified Nigerian business group with interests spanning multiple sectors and business
operations. Through its subsidiaries, the Group continues to build businesses and brands focused on creating
sustainable value across the markets in which it operates.
